Resource-constrained? Just wing it.
Some four years ago, when the economic recession started in the West, Navi Radjou was convinced that the way ahead meant companies had to innovate and become faster, better and cheaper if they were to survive. Enter Jugaad. Jugaad is a Hindi word which means “an innovative fix; an improvised solutio...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/11 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1029&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |