For a competitive edge in services, invest in the right people and processes

For a competitive edge in services, invest in the right people and processes

Steve Jobs can teach us a thing or two about customer loyalty. Though Apple products have sometimes fallen short of expectations, Apple customers think nothing of standing in line for hours just to get their hands on the company's latest. According to Valarie Zeithaml, a David S Van Pelt Family...

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Business Administration, Management, and Operations
Business Intelligence
Entrepreneurial and Small Business Operations
Online Access:https://ink.library.smu.edu.sg/pers/322
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1329&context=pers
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/322
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1329&context=pers

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