For a competitive edge in services, invest in the right people and processes
Steve Jobs can teach us a thing or two about customer loyalty. Though Apple products have sometimes fallen short of expectations, Apple customers think nothing of standing in line for hours just to get their hands on the company's latest. According to Valarie Zeithaml, a David S Van Pelt Family...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/pers/322 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1329&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |