The Trojan Fish Strategy
How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give...
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2013
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sg-smu-ink.pers-10342013-09-10T06:55:26Z The Trojan Fish Strategy Singapore Management University How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well 2013-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/6 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1034&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University accessories business ornamental fish Freebie Marketing Agribusiness Business Administration, Management, and Operations Entrepreneurial and Small Business Operations |
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accessories business ornamental fish Freebie Marketing Agribusiness Business Administration, Management, and Operations Entrepreneurial and Small Business Operations |
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accessories business ornamental fish Freebie Marketing Agribusiness Business Administration, Management, and Operations Entrepreneurial and Small Business Operations Singapore Management University The Trojan Fish Strategy |
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How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well |
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text |
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Singapore Management University |
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Singapore Management University |
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Singapore Management University |
| title |
The Trojan Fish Strategy |
| title_short |
The Trojan Fish Strategy |
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The Trojan Fish Strategy |
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The Trojan Fish Strategy |
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The Trojan Fish Strategy |
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trojan fish strategy |
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Institutional Knowledge at Singapore Management University |
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2013 |
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https://ink.library.smu.edu.sg/pers/6 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1034&context=pers |
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