The Trojan Fish Strategy

The Trojan Fish Strategy

How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give...

Full description

Saved in:
Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
accessories business
ornamental fish
Freebie Marketing
Agribusiness
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Online Access:https://ink.library.smu.edu.sg/pers/6
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1034&context=pers
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/6
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1034&context=pers

Similar Items