Why the Dog Ate My Newspaper!
Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Mar...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1039&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |