Why the Dog Ate My Newspaper!

Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Mar...

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Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Singapore Press holdings food samples marketing Advertising and Promotion Management Marketing
Online Access:	https://ink.library.smu.edu.sg/pers/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1039&context=pers
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.pers-1039
record_format	dspace
spelling	sg-smu-ink.pers-10392013-09-10T09:02:34Z Why the Dog Ate My Newspaper! Singapore Management University Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper. 2013-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1039&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Singapore Press holdings food samples marketing Advertising and Promotion Management Marketing
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Singapore Press holdings food samples marketing Advertising and Promotion Management Marketing
spellingShingle	Singapore Press holdings food samples marketing Advertising and Promotion Management Marketing Singapore Management University Why the Dog Ate My Newspaper!
description	Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.
format	text
author	Singapore Management University
author_facet	Singapore Management University
author_sort	Singapore Management University
title	Why the Dog Ate My Newspaper!
title_short	Why the Dog Ate My Newspaper!
title_full	Why the Dog Ate My Newspaper!
title_fullStr	Why the Dog Ate My Newspaper!
title_full_unstemmed	Why the Dog Ate My Newspaper!
title_sort	why the dog ate my newspaper!
publisher	Institutional Knowledge at Singapore Management University
publishDate	2013
url	https://ink.library.smu.edu.sg/pers/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1039&context=pers
_version_	1681132542087921664

Why the Dog Ate My Newspaper!

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