Bling and brand recognition: What your conspicuous consumption says about you

Makers of luxury goods can charge even more if they play down their famous labels

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
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Online Access:https://ink.library.smu.edu.sg/pers/116
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.pers-11242017-03-01T09:39:29Z Bling and brand recognition: What your conspicuous consumption says about you Singapore Management University Makers of luxury goods can charge even more if they play down their famous labels 2017-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/116 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Fashion Business Personality and Social Contexts Social Psychology
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Fashion Business
Personality and Social Contexts
Social Psychology
spellingShingle Fashion Business
Personality and Social Contexts
Social Psychology
Singapore Management University
Bling and brand recognition: What your conspicuous consumption says about you
description Makers of luxury goods can charge even more if they play down their famous labels
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Bling and brand recognition: What your conspicuous consumption says about you
title_short Bling and brand recognition: What your conspicuous consumption says about you
title_full Bling and brand recognition: What your conspicuous consumption says about you
title_fullStr Bling and brand recognition: What your conspicuous consumption says about you
title_full_unstemmed Bling and brand recognition: What your conspicuous consumption says about you
title_sort bling and brand recognition: what your conspicuous consumption says about you
publisher Institutional Knowledge at Singapore Management University
publishDate 2017
url https://ink.library.smu.edu.sg/pers/116
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers
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