Bling and brand recognition: What your conspicuous consumption says about you
Makers of luxury goods can charge even more if they play down their famous labels
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Institutional Knowledge at Singapore Management University
2017
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sg-smu-ink.pers-11242017-03-01T09:39:29Z Bling and brand recognition: What your conspicuous consumption says about you Singapore Management University Makers of luxury goods can charge even more if they play down their famous labels 2017-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/116 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Fashion Business Personality and Social Contexts Social Psychology |
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English |
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Fashion Business Personality and Social Contexts Social Psychology |
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Fashion Business Personality and Social Contexts Social Psychology Singapore Management University Bling and brand recognition: What your conspicuous consumption says about you |
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Makers of luxury goods can charge even more if they play down their famous labels |
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Singapore Management University |
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Singapore Management University |
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Singapore Management University |
title |
Bling and brand recognition: What your conspicuous consumption says about you |
title_short |
Bling and brand recognition: What your conspicuous consumption says about you |
title_full |
Bling and brand recognition: What your conspicuous consumption says about you |
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Bling and brand recognition: What your conspicuous consumption says about you |
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Bling and brand recognition: What your conspicuous consumption says about you |
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bling and brand recognition: what your conspicuous consumption says about you |
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Institutional Knowledge at Singapore Management University |
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2017 |
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https://ink.library.smu.edu.sg/pers/116 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers |
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