Bling and brand recognition: What your conspicuous consumption says about you
Makers of luxury goods can charge even more if they play down their famous labels
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/116 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1124&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |