Getting people to buy, always

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	E-Commerce Public Relations and Advertising Sales and Merchandising Social Media
Online Access:	https://ink.library.smu.edu.sg/pers/183 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1185&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

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