Getting people to buy, always
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/183 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1185&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |