The brand supremacy

Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Advertising and Promotion Management Business Intelligence Marketing
Online Access:	https://ink.library.smu.edu.sg/pers/241 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1195&context=pers
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Institution:	Singapore Management University
Language:	English

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