Should event organisers prevent resale of tickets?
Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2015
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/pers/204 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1232&context=pers |
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Institution: | Singapore Management University |
Language: | English |
Summary: | Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution |
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