Should event organisers prevent resale of tickets?

Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Organizational Behavior and Theory Sales and Merchandising
Online Access:	https://ink.library.smu.edu.sg/pers/204 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1232&context=pers
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Institution:	Singapore Management University
Language:	English

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