Crisis communication in the age of social media
Organisations must include the communications department as part of the strategic response to a crisis, and the CEO must display leadership
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/203 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1233&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |