Moving forward with echoes from the past
A company’s history can build a corporate identity and branding, as well as overcome a crisis
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/249 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1247&context=pers |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | A company’s history can build a corporate identity and branding, as well as overcome a crisis |
|---|