Moving forward with echoes from the past

A company’s history can build a corporate identity and branding, as well as overcome a crisis

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/249
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1247&context=pers
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Institution: Singapore Management University
Language: English
Description
Summary:A company’s history can build a corporate identity and branding, as well as overcome a crisis