Moving forward with echoes from the past
A company’s history can build a corporate identity and branding, as well as overcome a crisis
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/249 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1247&context=pers |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.pers-1247 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.pers-12472017-03-06T07:12:34Z Moving forward with echoes from the past Singapore Management University A company’s history can build a corporate identity and branding, as well as overcome a crisis 2014-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/249 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1247&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Business Administration, Management, and Operations Business and Corporate Communications |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Administration, Management, and Operations Business and Corporate Communications |
| spellingShingle |
Business Administration, Management, and Operations Business and Corporate Communications Singapore Management University Moving forward with echoes from the past |
| description |
A company’s history can build a corporate identity and branding, as well as overcome a crisis |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Moving forward with echoes from the past |
| title_short |
Moving forward with echoes from the past |
| title_full |
Moving forward with echoes from the past |
| title_fullStr |
Moving forward with echoes from the past |
| title_full_unstemmed |
Moving forward with echoes from the past |
| title_sort |
moving forward with echoes from the past |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/pers/249 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1247&context=pers |
| _version_ |
1681132585149792256 |