When the brands fail
Good branding can help companies, but it can inflict serious damage when things go wrong
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/275 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1276&context=pers |
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sg-smu-ink.pers-12762017-03-07T06:35:50Z When the brands fail Singapore Management University Good branding can help companies, but it can inflict serious damage when things go wrong 2013-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/275 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1276&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Marketing |
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Advertising and Promotion Management Marketing Singapore Management University When the brands fail |
| description |
Good branding can help companies, but it can inflict serious damage when things go wrong |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
When the brands fail |
| title_short |
When the brands fail |
| title_full |
When the brands fail |
| title_fullStr |
When the brands fail |
| title_full_unstemmed |
When the brands fail |
| title_sort |
when the brands fail |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2013 |
| url |
https://ink.library.smu.edu.sg/pers/275 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1276&context=pers |
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