Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing
With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?
محفوظ في:
المؤلف الرئيسي: | |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Institutional Knowledge at Singapore Management University
2012
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/pers/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1309&context=pers |
الوسوم: |
إضافة وسم
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المؤسسة: | Singapore Management University |
اللغة: | English |