When hippo used Twitter to manage its supply chain

The Indian snack brand inspired its customers to be advocates

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2017
Subjects:	Advertising and Promotion Management Marketing Operations and Supply Chain Management
Online Access:	https://ink.library.smu.edu.sg/pers/357 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1361&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	The Indian snack brand inspired its customers to be advocates

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