When hippo used Twitter to manage its supply chain
The Indian snack brand inspired its customers to be advocates
Saved in:
Main Author: | Singapore Management University |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/pers/357 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1361&context=pers |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
When the brands fail
by: Singapore Management University
Published: (2013) -
Apple and Foxconn: Addressing power imbalances in global supply chains
by: Singapore Management University
Published: (2022) -
How to spot and avoid greenwashing in supply chains
by: Singapore Management University
Published: (2021) -
Handbook of Integrated Risk Management in Global Supply Chains
by: KOUVELIS, Panos, et al.
Published: (2011) -
Branding your company
by: Singapore Management University
Published: (2014)