Zalora: Growing with e-commerce
Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowled...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/pers/386 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1390&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy
According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile. |
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