Zalora: Growing with e-commerce

Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowled...

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主要作者: Singapore Management University
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2018
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在線閱讀:https://ink.library.smu.edu.sg/pers/386
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1390&context=pers
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