What does embarrassment have to do with our choice of brands?
Everyone experiences moments of embarrassment – when their credit cards are rejected at the checkout, they are wearing their T-shirt inside out, or have to buy tampons or condoms in a store. When people are embarrassed it is only natural they behave differently to try to make themselves feel better....
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Institutional Knowledge at Singapore Management University
2018
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sg-smu-ink.pers-13962018-06-05T05:47:23Z What does embarrassment have to do with our choice of brands? Singapore Management University Everyone experiences moments of embarrassment – when their credit cards are rejected at the checkout, they are wearing their T-shirt inside out, or have to buy tampons or condoms in a store. When people are embarrassed it is only natural they behave differently to try to make themselves feel better. But how do they cope with feeling embarrassed? What types of strategies do they adopt and how does all this relate to their self-esteem? 2018-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/392 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1396&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Experimental Analysis of Behavior Psychology |
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Singapore Management University |
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SMU Libraries |
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Singapore |
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InK@SMU |
| language |
English |
| topic |
Experimental Analysis of Behavior Psychology |
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Experimental Analysis of Behavior Psychology Singapore Management University What does embarrassment have to do with our choice of brands? |
| description |
Everyone experiences moments of embarrassment – when their credit cards are rejected at the checkout, they are wearing their T-shirt inside out, or have to buy tampons or condoms in a store.
When people are embarrassed it is only natural they behave differently to try to make themselves feel better. But how do they cope with feeling embarrassed? What types of strategies do they adopt and how does all this relate to their self-esteem? |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
What does embarrassment have to do with our choice of brands? |
| title_short |
What does embarrassment have to do with our choice of brands? |
| title_full |
What does embarrassment have to do with our choice of brands? |
| title_fullStr |
What does embarrassment have to do with our choice of brands? |
| title_full_unstemmed |
What does embarrassment have to do with our choice of brands? |
| title_sort |
what does embarrassment have to do with our choice of brands? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2018 |
| url |
https://ink.library.smu.edu.sg/pers/392 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1396&context=pers |
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