What does embarrassment have to do with our choice of brands?
Everyone experiences moments of embarrassment – when their credit cards are rejected at the checkout, they are wearing their T-shirt inside out, or have to buy tampons or condoms in a store. When people are embarrassed it is only natural they behave differently to try to make themselves feel better....
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/392 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1396&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |