How some new products succeed while others flop
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
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Institutional Knowledge at Singapore Management University
2019
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sg-smu-ink.pers-14352019-03-19T06:21:39Z How some new products succeed while others flop Singapore Management University The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures. 2019-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/462 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1435&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Marketing Strategic Management Policy Technology and Innovation |
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Singapore Management University |
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Asia |
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Singapore Singapore |
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English |
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Marketing Strategic Management Policy Technology and Innovation |
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Marketing Strategic Management Policy Technology and Innovation Singapore Management University How some new products succeed while others flop |
| description |
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures. |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
How some new products succeed while others flop |
| title_short |
How some new products succeed while others flop |
| title_full |
How some new products succeed while others flop |
| title_fullStr |
How some new products succeed while others flop |
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How some new products succeed while others flop |
| title_sort |
how some new products succeed while others flop |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2019 |
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https://ink.library.smu.edu.sg/pers/462 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1435&context=pers |
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