How some new products succeed while others flop
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/pers/462 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1435&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |