“Woke” advertising and The Best Men Can Be
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?
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Institutional Knowledge at Singapore Management University
2019
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sg-smu-ink.pers-14452019-03-20T01:43:01Z “Woke” advertising and The Best Men Can Be Singapore Management University Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained? 2019-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/452 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1445&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Advertising and Promotion Management Marketing |
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Advertising and Promotion Management Marketing Singapore Management University “Woke” advertising and The Best Men Can Be |
| description |
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained? |
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text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
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Singapore Management University |
| title |
“Woke” advertising and The Best Men Can Be |
| title_short |
“Woke” advertising and The Best Men Can Be |
| title_full |
“Woke” advertising and The Best Men Can Be |
| title_fullStr |
“Woke” advertising and The Best Men Can Be |
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“Woke” advertising and The Best Men Can Be |
| title_sort |
“woke” advertising and the best men can be |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2019 |
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https://ink.library.smu.edu.sg/pers/452 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1445&context=pers |
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