“Woke” advertising and The Best Men Can Be
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?
Saved in:
Main Author: | Singapore Management University |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/pers/452 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1445&context=pers |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
When the brands fail
by: Singapore Management University
Published: (2013) -
Branding your company
by: Singapore Management University
Published: (2014) -
The art of power selling
by: Singapore Management University
Published: (2015) -
Men’s cosmetics: Challenging conventional marketing wisdom
by: Chang, Dae Ryun
Published: (2018) -
The Evolution and Antecedents of Transformational Advertising: A Conceptual Model
by: VANITHA, Swaminathan, et al.
Published: (1996)