Twitter and the discovery mindset

Understanding how social media is consumed can help make an ad more easily recalled

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/pers/450
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1447&context=pers
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.pers-14472019-03-20T01:50:18Z Twitter and the discovery mindset Singapore Management University Understanding how social media is consumed can help make an ad more easily recalled 2018-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/450 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1447&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Communication Technology and New Media Social Media
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Communication Technology and New Media
Social Media
spellingShingle Communication Technology and New Media
Social Media
Singapore Management University
Twitter and the discovery mindset
description Understanding how social media is consumed can help make an ad more easily recalled
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Twitter and the discovery mindset
title_short Twitter and the discovery mindset
title_full Twitter and the discovery mindset
title_fullStr Twitter and the discovery mindset
title_full_unstemmed Twitter and the discovery mindset
title_sort twitter and the discovery mindset
publisher Institutional Knowledge at Singapore Management University
publishDate 2018
url https://ink.library.smu.edu.sg/pers/450
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1447&context=pers
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