Twitter and the discovery mindset

Understanding how social media is consumed can help make an ad more easily recalled

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2018
Subjects:	Communication Technology and New Media Social Media
Online Access:	https://ink.library.smu.edu.sg/pers/450 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1447&context=pers
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Institution:	Singapore Management University
Language:	English

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