The power of sameness

The power of sameness

Whether it is our name, hometown or personal characteristic, our similarities could alter our reactions to service failures

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2018
Subjects:	Management Sciences and Quantitative Methods Organizational Behavior and Theory
Online Access:	https://ink.library.smu.edu.sg/pers/437 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1460&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Whether it is our name, hometown or personal characteristic, our similarities could alter our reactions to service failures