Building a successful F&B franchise

The right consumer value proposition and franchisor-franchisee relationship are key

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2018
Subjects:	Entrepreneurial and Small Business Operations Food and Beverage Management
Online Access:	https://ink.library.smu.edu.sg/pers/436 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1461&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	The right consumer value proposition and franchisor-franchisee relationship are key

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