Can influencer marketing make herbal tea cool?
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
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Institutional Knowledge at Singapore Management University
2020
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sg-smu-ink.pers-15002020-03-31T08:46:43Z Can influencer marketing make herbal tea cool? Singapore Management University A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials” 2020-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/514 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1500&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Asian Studies Marketing Social Media |
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Asia |
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Singapore Singapore |
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English |
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Asian Studies Marketing Social Media |
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Asian Studies Marketing Social Media Singapore Management University Can influencer marketing make herbal tea cool? |
| description |
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials” |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
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Singapore Management University |
| title |
Can influencer marketing make herbal tea cool? |
| title_short |
Can influencer marketing make herbal tea cool? |
| title_full |
Can influencer marketing make herbal tea cool? |
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Can influencer marketing make herbal tea cool? |
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Can influencer marketing make herbal tea cool? |
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can influencer marketing make herbal tea cool? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2020 |
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https://ink.library.smu.edu.sg/pers/514 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1500&context=pers |
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