Engaging the future consumer
There are different strategies for Gen Z, Millennials, Gen X, and Baby Boomers
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/509 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1505&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
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