Building a hook for success

Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore

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Main Author: EYAL, Nir
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
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Online Access:https://ink.library.smu.edu.sg/pers/578
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.pers-15742022-03-02T02:32:13Z Building a hook for success EYAL, Nir Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/578 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Entrepreneurship innovation Entrepreneurial and Small Business Operations Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Entrepreneurship
innovation
Entrepreneurial and Small Business Operations
Technology and Innovation
spellingShingle Entrepreneurship
innovation
Entrepreneurial and Small Business Operations
Technology and Innovation
EYAL, Nir
Building a hook for success
description Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore
format text
author EYAL, Nir
author_facet EYAL, Nir
author_sort EYAL, Nir
title Building a hook for success
title_short Building a hook for success
title_full Building a hook for success
title_fullStr Building a hook for success
title_full_unstemmed Building a hook for success
title_sort building a hook for success
publisher Institutional Knowledge at Singapore Management University
publishDate 2021
url https://ink.library.smu.edu.sg/pers/578
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers
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