Building a hook for success
Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.pers-15742022-03-02T02:32:13Z Building a hook for success EYAL, Nir Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/578 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Entrepreneurship innovation Entrepreneurial and Small Business Operations Technology and Innovation |
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Entrepreneurship innovation Entrepreneurial and Small Business Operations Technology and Innovation |
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Entrepreneurship innovation Entrepreneurial and Small Business Operations Technology and Innovation EYAL, Nir Building a hook for success |
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Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore |
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text |
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EYAL, Nir |
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EYAL, Nir |
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EYAL, Nir |
title |
Building a hook for success |
title_short |
Building a hook for success |
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Building a hook for success |
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Building a hook for success |
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Building a hook for success |
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building a hook for success |
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Institutional Knowledge at Singapore Management University |
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2021 |
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https://ink.library.smu.edu.sg/pers/578 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers |
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