Building a hook for success
Nir Eyal rode the Silicon Valley wave and created the Hook model that keeps customers coming back for more. He sees shades of 2006 Silicon Valley optimism in Singapore
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/578 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1574&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |