Popular: Still Singapore’s favourite bookstore

Popular is evolving into an omni-channel retailer to improve its customer experience

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2021
Subjects:	bookstore retail singapore Asian Studies Business Administration, Management, and Operations E-Commerce
Online Access:	https://ink.library.smu.edu.sg/pers/618 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1611&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Popular is evolving into an omni-channel retailer to improve its customer experience

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