From Tweets to token sales: Assessing ICO success through social media sentiments
With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relati...
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Main Authors: | , , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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Online Access: | https://ink.library.smu.edu.sg/sis_research/9167 https://ink.library.smu.edu.sg/context/sis_research/article/10170/viewcontent/2._From_Tweets_to_Token_Sales__Assessing_ICO_Success_through_Social_Media_Sentiments.pdf |
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Institution: | Singapore Management University |
Language: | English |