From Tweets to token sales: Assessing ICO success through social media sentiments

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relati...

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Bibliographic Details
Main Authors: HUANG, Donghao, SAMUEL, S., HUYNH, Quoc Toan, WANG, Zhaoxia
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/9167
https://ink.library.smu.edu.sg/context/sis_research/article/10170/viewcontent/2._From_Tweets_to_Token_Sales__Assessing_ICO_Success_through_Social_Media_Sentiments.pdf
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Institution: Singapore Management University
Language: English