From Tweets to token sales: Assessing ICO success through social media sentiments

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relati...

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Main Authors: HUANG, Donghao, SAMUEL, S., HUYNH, Quoc Toan, WANG, Zhaoxia
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2024
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/9167
https://ink.library.smu.edu.sg/context/sis_research/article/10170/viewcontent/2._From_Tweets_to_Token_Sales__Assessing_ICO_Success_through_Social_Media_Sentiments.pdf
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機構: Singapore Management University
語言: English