Impact of artificial intelligence, robotics, and machine learning on sales and marketing
AI, robotics, and machine learning are impacting the field of sales and marketing in an unprecedented way. A perfect storm is brewing! On one hand, online retail stores like Amazon are crushing the bricks and mortar stores. Sales and marketing professionals in bricks and mortar stores are facing a g...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9408 https://ink.library.smu.edu.sg/context/sis_research/article/10408/viewcontent/Impact_of_Artificial_Intelligence__Robotics__and_Machine_Learning_on_Sales_and_Marketing.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | AI, robotics, and machine learning are impacting the field of sales and marketing in an unprecedented way. A perfect storm is brewing! On one hand, online retail stores like Amazon are crushing the bricks and mortar stores. Sales and marketing professionals in bricks and mortar stores are facing a grim future. On the other hand, AI, robotics, and machine learning are replacing sales and marketing professionals in online stores. In fact, salespersons and marketers are predicted to be among the first to be replaced by robots. In a face-to-face environment, human may still prefer to interact with another human. In a virtual environment or a non-face-to-face context, human would care less about who or what is on the other end of the line or responding to his/her online queries. This research will be a longitudinal case study to analyze the evolving nature of sales and marketing field. |
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