Impact of artificial intelligence, robotics, and machine learning on sales and marketing

• Main Authors: SIAU, Keng, YANG, Y.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Artificial intelligence; Robotics; Machine learning; Deep Learning; Automation; Sales; Marketing; Artificial Intelligence and Robotics; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9408; https://ink.library.smu.edu.sg/context/sis_research/article/10408/viewcontent/Impact_of_Artificial_Intelligence__Robotics__and_Machine_Learning_on_Sales_and_Marketing.pdf
• Institution: Singapore Management University

AI, robotics, and machine learning are impacting the field of sales and marketing in an unprecedented way. A perfect storm is brewing! On one hand, online retail stores like Amazon are crushing the bricks and mortar stores. Sales and marketing professionals in bricks and mortar stores are facing a g...