The effects of introducing GAI on user trust in online crowdsourcing platform
Generative artificial intelligence (GAI) offers a paradigm shift to crowdsourcing platforms. Our research examines the impact of introducing GAI on user trust in crowdsourcing platforms. It draws on control theory and psychological empowerment theory to explore how GAI influences user trust via psyc...
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2024
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sg-smu-ink.sis_research-104312024-10-24T09:48:03Z The effects of introducing GAI on user trust in online crowdsourcing platform ZHU, Zhen SONG, Kai NAH, Fiona Fui-hoon Generative artificial intelligence (GAI) offers a paradigm shift to crowdsourcing platforms. Our research examines the impact of introducing GAI on user trust in crowdsourcing platforms. It draws on control theory and psychological empowerment theory to explore how GAI influences user trust via psychological empowerment and perceived risk. The findings, which are consistent with theories, suggest that GAI's introduction in crowdsourcing platforms influences user trust by enhancing psychological empowerment and reducing the perceived risk to a greater extent with complex or creative tasks (macrotasks) than microtasks. The findings contribute to the GAI literature by providing a better understanding of user trust toward GAI in crowdsourcing, offering a nuanced understanding of GAI’s application for supporting macrotasks versus microtasks, and integrating control theory and psychological empowerment theory to understand GAI’s impact. 2024-08-17T07:00:00Z text https://ink.library.smu.edu.sg/sis_research/9431 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Generative Artificial Intelligence (GAI) Crowdsourcing platforms User trust Control theory Psychological empowerment theory Psychological empowerment Artificial Intelligence and Robotics Databases and Information Systems |
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Generative Artificial Intelligence (GAI) Crowdsourcing platforms User trust Control theory Psychological empowerment theory Psychological empowerment Artificial Intelligence and Robotics Databases and Information Systems ZHU, Zhen SONG, Kai NAH, Fiona Fui-hoon The effects of introducing GAI on user trust in online crowdsourcing platform |
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Generative artificial intelligence (GAI) offers a paradigm shift to crowdsourcing platforms. Our research examines the impact of introducing GAI on user trust in crowdsourcing platforms. It draws on control theory and psychological empowerment theory to explore how GAI influences user trust via psychological empowerment and perceived risk. The findings, which are consistent with theories, suggest that GAI's introduction in crowdsourcing platforms influences user trust by enhancing psychological empowerment and reducing the perceived risk to a greater extent with complex or creative tasks (macrotasks) than microtasks. The findings contribute to the GAI literature by providing a better understanding of user trust toward GAI in crowdsourcing, offering a nuanced understanding of GAI’s application for supporting macrotasks versus microtasks, and integrating control theory and psychological empowerment theory to understand GAI’s impact. |
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text |
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ZHU, Zhen SONG, Kai NAH, Fiona Fui-hoon |
author_facet |
ZHU, Zhen SONG, Kai NAH, Fiona Fui-hoon |
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ZHU, Zhen |
title |
The effects of introducing GAI on user trust in online crowdsourcing platform |
title_short |
The effects of introducing GAI on user trust in online crowdsourcing platform |
title_full |
The effects of introducing GAI on user trust in online crowdsourcing platform |
title_fullStr |
The effects of introducing GAI on user trust in online crowdsourcing platform |
title_full_unstemmed |
The effects of introducing GAI on user trust in online crowdsourcing platform |
title_sort |
effects of introducing gai on user trust in online crowdsourcing platform |
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Institutional Knowledge at Singapore Management University |
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2024 |
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https://ink.library.smu.edu.sg/sis_research/9431 |
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