Understanding gender differences in media perceptions of hedonic systems: A comparison of 2D versus 3D media

• Main Authors: NAH, Fiona Fui-hoon, ESCHENBRENNER, Brenda
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Challenge; Gender differences; Media; Satisfaction; Skill; Telepresence; Virtual worlds; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/9556
• Institution: Singapore Management University

As technology improves in hedonic and affective dimensions, women's interests in technology may increase. In this research, the authors are interested in understanding gender differences in media perceptions of hedonic systems. They draw upon Hunter-Gatherer Theory of Spatial Gender Differences...