Understanding gender differences in media perceptions of hedonic systems: A comparison of 2D versus 3D media

As technology improves in hedonic and affective dimensions, women's interests in technology may increase. In this research, the authors are interested in understanding gender differences in media perceptions of hedonic systems. They draw upon Hunter-Gatherer Theory of Spatial Gender Differences...

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Bibliographic Details
Main Authors: NAH, Fiona Fui-hoon, ESCHENBRENNER, Brenda
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
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Online Access:https://ink.library.smu.edu.sg/sis_research/9556
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Institution: Singapore Management University
Language: English

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