Values of mobile commerce to customers
This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and devel...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9578 https://ink.library.smu.edu.sg/context/sis_research/article/10578/viewcontent/Value_of_Mobile_Commerce_to_Customers.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and develop a means-ends objective network to illustrate the relationships among these values. As one of the first empirical research to assess the values of m-commerce, this research contributes to an increased understanding of m-commerce. The means-ends objective network also serves as a theoretical foundation for future research in m-commerce. For practitioners, our findings highlight the concerns and issues of customers, which are valuable for strategy formulation in m-commerce. |
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