Values of mobile commerce to customers

• Main Authors: SIAU, Keng, SHENG, H., NAH, Fiona Fui-hoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2004
• Subjects: Mobile commerce; value-focused thinking; work system framework; Databases and Information Systems; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/9578; https://ink.library.smu.edu.sg/context/sis_research/article/10578/viewcontent/Value_of_Mobile_Commerce_to_Customers.pdf
• Institution: Singapore Management University

This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and develop a means-ends objective network to illustrate the relationships among these values. As one of the first empirical research to assess the values of m-commerce, this research contributes to an increased understanding of m-commerce. The means-ends objective network also serves as a theoretical foundation for future research in m-commerce. For practitioners, our findings highlight the concerns and issues of customers, which are valuable for strategy formulation in m-commerce.