Internet marketing – Marketers’ perception of ethical issues
Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objecti...
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2000
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sg-smu-ink.sis_research-106502024-12-02T01:23:38Z Internet marketing – Marketers’ perception of ethical issues NAJJAR, L.. SIAU, Keng Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objective is to assess the perception of ethical issues on Internet marketing among a sample of 150 marketing executives from a Midwest business community. Results and recommendations regarding ethical issues related to Internet marketing are discussed. 2000-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9650 https://ink.library.smu.edu.sg/context/sis_research/article/10650/viewcontent/Internet_Marketing__Marketers__Perception_of_Ethical_Issues.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Databases and Information Systems |
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Asia |
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Databases and Information Systems |
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Databases and Information Systems NAJJAR, L.. SIAU, Keng Internet marketing – Marketers’ perception of ethical issues |
| description |
Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objective is to assess the perception of ethical issues on Internet marketing among a sample of 150 marketing executives from a Midwest business community. Results and recommendations regarding ethical issues related to Internet marketing are discussed. |
| format |
text |
| author |
NAJJAR, L.. SIAU, Keng |
| author_facet |
NAJJAR, L.. SIAU, Keng |
| author_sort |
NAJJAR, L.. |
| title |
Internet marketing – Marketers’ perception of ethical issues |
| title_short |
Internet marketing – Marketers’ perception of ethical issues |
| title_full |
Internet marketing – Marketers’ perception of ethical issues |
| title_fullStr |
Internet marketing – Marketers’ perception of ethical issues |
| title_full_unstemmed |
Internet marketing – Marketers’ perception of ethical issues |
| title_sort |
internet marketing – marketers’ perception of ethical issues |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2000 |
| url |
https://ink.library.smu.edu.sg/sis_research/9650 https://ink.library.smu.edu.sg/context/sis_research/article/10650/viewcontent/Internet_Marketing__Marketers__Perception_of_Ethical_Issues.pdf |
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1819113092501471232 |