Internet marketing – Marketers’ perception of ethical issues
Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objecti...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2000
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9650 https://ink.library.smu.edu.sg/context/sis_research/article/10650/viewcontent/Internet_Marketing__Marketers__Perception_of_Ethical_Issues.pdf |
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| Institution: | Singapore Management University |
| Language: | English |